Cotton and linen: natural duo for sustainable fashion

06 March 2024

Must-have fabrics for the spring summer 2024 season In the fashion sector, favouring natural materials is a step towards a more ethical and sustainable approach to clothing. Cotton, acclaimed for its suppleness and ability to let the skin breathe, is an essential staple to have in the shop.Linen, with its freshness and durability, embodies a casual elegance ideal for hot summer days.Silk, meanwhile, offers a touch of luxury and fluidity, perfect for sophisticated, timeless pieces.Finally, lyocell, an eco-friendly fibre derived from wood pulp, stands out for its softness, lustrous appearance and high absorbency, representing an innovative, environmentally-friendly alternative.
In addition to their aesthetic and practical benefits, these materials reflect a commitment to conscious fashion, reducing our ecological footprint while offering comfort and style. Let's discover three emblematic brands together, Willow, Léa & Luc and Mochy, whose collections celebrate linen and cotton, natural materials par excellence. These brands, which we love at Paris Fashion Shops, brilliantly combine trends and eco-responsible values.

WILLOW

LÉA & LUC

MOCHY

Our favourite brands

We present eight must-have brands that stand out for their collections in natural materials. Ornella Paris and Shyloh offer casual collections in linen. Sandy Paris will win over your customers with its lyocell garments.

Bellavie stands out for its collections made in Italy. NJ Couture will be appreciated by boutiques offering a bohemian style.

Daphnéa brings a Parisian touch to your collections with its denim jumpsuits and message T-shirts, Happy Look offers a wide range of dresses in broderie anglaise and linen. If you're looking for silk items for your boutique, take a look at the Polita collection.

HAPPY LOOK

DAPHNÉA

BELLAVIE

ORNELLA PARIS

How can you use natural materials in your shop?

To incorporate natural materials into your shop, give preference to brands offering collections in cotton, linen or lyocell, and highlight their advantages with specific labelling. Raise your customers' awareness when they visit and try on your products.

Communicate the ecological benefits of these textiles and the advantages of wearing them for the skin.

Use your networks to tell their story, reinforcing the commitment to sustainable fashion.