Cotton and linen: natural duo for sustainable fashion

  Must-have fabrics for the spring summer 2024 season  In the fashion sector, favouring natural materials is a step towards a more ethical and sustainable approach to clothing. Cotton, acclaimed for its suppleness and ability to let the skin breathe, is an essential staple to have in the shop.Linen, with its freshness and durability, embodies a casual elegance ideal for hot summer days.Silk, meanwhile, offers a touch of luxury and fluidity, perfect for sophisticated, timeless pieces.Finally, lyocell, an eco-friendly fibre derived from wood pulp, stands out for its softness, lustrous appearance and high absorbency, representing an innovative, environmentally-friendly alternative. 
In addition to their aesthetic and practical benefits, these materials reflect a commitment to conscious fashion, reducing our ecological footprint while offering comfort and style. Let's discover three emblematic brands together, Willow, Léa & Luc and Mochy, whose collections celebrate linen and cotton, natural materials par excellence. These brands, which we love at Paris Fashion Shops, brilliantly combine trends and eco-responsible values.