The must-have prints for spring summer 2024

The must-have prints for the spring summer 2024 season

Choosing the right prints for a collection is crucial to attracting attention in-store and meeting consumer expectations.

In this article, Paris Fashion Shops shares with you all the prints of the moment to have in shop.

From enchanting florals prints and revisited stripes to captivating abstract designs and the unconditional tropical print, this season promises an explosion of colours and patterns that will seduce your customers.

Do your customers love patterns but worry about wearing them wrong?

Our stylist recommends combining them with plain colours to create a fresh and modern look.  The printed garment will be the highlight of your customers' outfits.  An easy-to-remember tip for harmonising a look: combine the printed piece with a plain piece in the same colour as the pattern. For the fashionistas, don't hesitate to offer sets! The total look is very trendy.

Our favourite brands

We present eight must-have brands that stand out for their collections of trendy prints.

Daphnéa, JCL Paris and Sarah John offer casual collections adorned with flowers, stripes and fancy embroidery.

Choklate stands out for its romantic style, while Zibi London and Gold & Silver will be appreciated by boutiques offering a bohemian style.

Nathael brings a parisian touch to your collections with its striped tops. Elli White will win you over with its floral patterns and sets.

Which prints should be worn according to body shape?

Recommend prints that are adapted to your customers' body shape:

For V shapes, it's best to opt for printed bottoms, whereas for A shapes, draw attention to the upper body by offering your customers a printed top. For X shapes, all types of print are permitted, as are 8 shapes, although horizontal stripes and polka dots can thicken the silhouette. Our stylist recommends vertical stripes. For H-shaped women, the total printed look is not recommended. For O-shaped women, avoid polka dots, horizontal stripes or small prints.