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Our inspirations for an authentic safari style

04 April 2024



Safari look: what clothes will appeal to your customers?



The safari fashion trend is proving to be a must-have this season, seducing fashion enthusiasts with its natural yet functional aesthetic. Favouring organic shades such as beige, camel and khaki, this style celebrates escapism with clothes that evoke exotic landscapes.


Choose natural fabrics such aslinen and cotton. An inspiring raffia belt will give your customers a slimmer, more structured look. These materials are selected for their comfort and ability to let the skin breathe, highlighting a commitment to ethical and responsible fashion.


At Paris Fashion Shops, we have carefully selected three essential brands that will transform your customers' summer outfits. In this exclusive selection, you'll find utility suits, cargotrousers, Saharan jackets and dresses with multifunctional pockets.


Bold animal prints - leopard, zebra, python - add a wild touch to your boutique. This revival of safari style fuses adventure and sophistication, offering a wardrobe where functionality and fashion coexist harmoniously for the everyday life of the city adventurer.



Our favourite brands



Discover ten leading brands, remarkable for their safari-inspired collections.

Cherry Paris, Ivivi and Promise unveil leopard-print pieces that are resolutely contemporary. Sarah John and Elli White will win over your customers with their casual, comfortable collections.


Elle Style stands out for its collections of dresses made in Italy. Sandy Paris will be appreciated by boutiques looking for straw hats and woven raffia bags. Looking for hats and belts for your boutique and sunglasses? Take a look at the collections of Best Angel and Furcom respectively. For a complete look for your customers, check out the latest from shoes supplier Mulanka.




Which accessories for a safari look?



Encourage your customers to accessorise their safari outfits with straw hats and rugged leather belts for adventurous chic. Our stylist advises you to structure your customer's outfit by marking the waist.


Select jewellery adorned with natural stones or pearls to add a subtle touch of exoticism. Offer a range of sturdy canvas bags and straw tote bags, as well as aviator-style sunglasses to complete the look. Practical footwear, such as stylish boots or sandals, will finish the look.


By providing these key pieces, you'll be helping your customers create a harmonious and stylish safari set.

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