French Riviera : elegant and chic style

11 June 2025

French Riviera: the chic and elegant style to have in your shop

The French Riviera style, a subtle balance between coastal and Parisian fashion, combines elegance and casualness. As the warm weather approaches, the Riviera Chic aesthetic will fit perfectly into your shop, seducing your customers in search of sophisticated and trendy looks.

In this article, we reveal a few must-haves that are sure to make a splash on your shelves. Adopt the essentials of French Riviera style: long dresses, wedge espadrilles, wide-brimmed straw hats, oversized sunglasses, wicker and raffia bags, gold jewellery and much more.

Ready to dive into the Riviera world and boost your sales this summer?

GRACIELA PARIS

SUIT.E

LORIANE

Our favourite brands

Discover a selection of ten leading brands, remarkable for their Riviera Chic collections. Suppliers Golden Live and Musy Muse unveil casual chic collections perfect for summer days. Archie Love and Inspiration Studio will seduce your customers with their modern, printed collections.

Auren and Phanie Mode will delight boutiques looking for straw and raffia bags and elegant baskets. Looking for necklaces, bracelets and earrings for your boutique? Check out the Lolo & Yaya collection. For a complete look, explore the latest from shoe supplierJoia Paris. Finally, find scarves from M&P Accessoires and sunglasses from wholesaler See You.